Sunflower Hard Seltzer Brief
Sunflower is a low-calorie, all-natural alcoholic seltzer that is targeted to young adults and millennials. This project follows the design of the logo and a 12 ounce can for 5 different flavors.
Logo
A recurring theme throughout the Sunflower branding is the usage of sunburst patterns, and that begins in the logo. A warm orange and yellow gradient in sunburst pattern forms a half circle, very reminiscent of a rising sun. This represents the petals of a sunflower and is accentuated by the Sunflower typeface wrapped around the edges. This establishes the bright and fun tone for the brand, setting a guideline for the rest of the design.
Can Design
The can's design also utilizes the sunburst, using it as the base background. Flavors are easily distinguished by its own vibrant color that follows the bright and colorful motif established in the logo and branding. Informational text on the can is displayed clearly and positioned for balance and legibility.
5 flavors are designed for this presentation, including Mango, Grape, Kiwi Strawberry, Lemon Lime, and Watermelon. Each flavor has its own distinct color and alterations to keep the readability of the design and text clear and consistent. The goal was to design packaging that feels fun and unique, maximizing brand recognition and pushing the tone and motifs further without losing any of the usability. The simplicity of the design leaves room to let the logo be the biggest star, delivering a bright, vibrant, and sunny impression.
